Transforming: Tales of Business Evolution

As the business landscape shifts, firms are looking for tangible ways to adapt and thrive. Our monthly podcast interviews firm leaders who have transformed their business models and spotlights resources to help you evolve. The podcast is for firms of any size and scale, exploring innovative operating methods that help them adapt to a changing landscape.

Latest episode

In our latest episode, “Why Engagement Letters Matter,” Stephanie Otero, VP – Small Firms Advocate at the AICPA talks with Sarah Ference, Risk Control Director for the Accountants Program at CNA, and Nicole Graham, Risk Consultant at Aon, about what makes an engagement letter effective.

Latest episode

In our latest episode, “Why Engagement Letters Matter,” Stephanie Otero, VP – Small Firms Advocate at the AICPA talks with Sarah Ference, Risk Control Director for the Accountants Program at CNA, and Nicole Graham, Risk Consultant at Aon, about what makes an engagement letter effective.

Podcast episode library

2026

Episode 25 | Creating Value Beyond Compliance

In this episode, Lisa Simpson, CPA, CGMA, Vice President of Firm Services at the AICPA, talks with Chase Carpenter, Chief Executive Officer, Partner at H&S Companies, CPAs & Business Advisors, about their ongoing transformation from a traditional CPA firm to an advisory-focused professional services organization.

Episode 24 | Growth by Design

What if the key to firm growth is not working harder, but building the right structures to make growth intentional? Morgan Cooper, Marketing Director, and Jeff Jacobs, Director of Development, at Wilkins Miller LLC, explore how marketing and business development roles can evolve into strategic drivers of firm growth.

Episode 23 | The Talent Lifecycle Advantage

In this episode, Lexi Weber, CPA, Senior Manager – Emerging Professionals Initiatives, sits down with George Forsythe, CPA, Managing Partner of WellsColeman and Chair of the AICPA Private Companies Practice Section (PCPS) Executive Committee, for an conversation about how recruitment and retention are part of one continuous talent life cycle.

Episode 22 | Developing Talent and Embracing Change

Recorded live at ENGAGE 2026, Cheryl Rhode, CPA, Partner at West Rhode & Roberts, explains how she’s intentionally developing the next generation of firm leaders and why attending ENGAGE is a beneficial step for emerging leaders to build their networks and broaden their perspectives beyond the walls of the firm.

Episode 21 | Evaluating the Independent CPA Firm Model

In this episode, Andrea Wright, CPA, Partner at Johnson Lambert LLP, shares how her firm defines independence through the lens of culture and long-term investment. She explains how that perspective influences decision-making and why the firm reevaluates its direction each year.

Episode 20 | Elevating Women’s Initiatives to Drive Transformation

In this episode, Laura Crowley, Partner at Citrin Cooperman and member of the AICPA’s Women’s Initiatives Executive Committee, and Mandy Gallagher, Lead Manager of Women's Initiatives at the AICPA, discuss what it really takes to build a firm where women advance and why every firm that does comes out stronger.

Episode 19 | Intentional Firm Growth That Actually Works

What does successful growth really look like for today’s firms? In this episode, Sarah Krom, CPA, MST, Managing Partner of SKC & Co. CPAs, LLC, explores how firm leaders can scale intentionally without sacrificing culture, people, or purpose.

Episode 18 | Burnout Prevention in Action

In this episode, Lauren Baptiste, Founder of Acheloa Wellness, discusses the PCPS Burnout Prevention Toolkit and explores how burnout is more than just exhaustion, it’s a systemic challenge impacting professionals at every level.

Episode 17 | Getting Ready for 'Busy Season', Part II

Jaimie Boyd, CPA, from the AICPA Firm Services team shares highlights from conversations we’ve had over the past year with practitioners who are applying the fundamental concepts of the Transforming Your Business Model initiative to their day-to-day operations.

2025

Episode 16 | Beyond the numbers: Real-world insights from the MAP Survey

Ready to turn data into your firm’s competitive edge? In this episode, firm leaders reveal how they leverage the results of the National Management of an Accounting Practice (MAP) Survey, conducted by the AICPA Private Companies Practice Section (PCPS) and CPA.com, to drive smarter decision-making and stay ahead in a rapidly evolving profession.

Episode 15 | Governance That Builds Culture

Suzanne Forbes, CPA, Managing Partner of James Moore, explores why governance must evolve as your firm grows, why it’s essential to revisit partner compensation, and how to guide your team through transitions.

Episode 14 | Building Balance in a Virtual Firm

Kelly Rohrs, CPA, Founder of K. Rohrs, CPA, P.C., shares the journey of launching her firm from concept to reality. Listeners will gain insight into how she structures client relationships, manages expectations during high volume periods, and fosters talent retention through flexibility and trust.

Episode 13 | When Purpose Meets Innovation

Recorded live at ENGAGE 2025, Argel Sabillo, CPA, Cofounder and Chief Executive Officer of HeyApril Inc, discusses the ways he is reshaping the profession and leaving tradition behind.

Episode 12 | Creating Balance Without Losing Business

In this episode, Brenda Cannon, Partner at Cannon & Associates, CPAs shares how her firm rethought busy season by scheduling every tax return to prepare and control the workflow.

Episode 11 | The Influence of Coaching on Firm Growth

Rebecca Driscoll shares her journey from public accounting to founding her own CAS and Tax practice, emphasizing the importance of internal CAS practices and coaching.

Special | Governance Series: Key Success Factors for Better Governance

In the final episode of the four-part governance series, the AICPA’s PCPS team joins Sarah Dobek, Founder and President of Inovautus Consulting, and Gary Thomson, CPA, Founder and Principal of Thomson Consulting, to wrap up and share insights and lessons learned from the series. They reflect on the evolving mindset around governance and how it is relevant to firms of all sizes – not just large firms.

Special | Governance Series: Navigating Partnership Change with Purpose

Hosts, hosts Sarah Dobek, Founder and President of Inovautus Consulting, and Gary Thomson, CPA, Founder and Principal of Thomson Consulting, are joined by Chip Chaon, CEO and Managing Principal of LattaHarris, LLP, and Mark Kovaleski, Managing Partner of MMB+CO, where they explore how evolving governance structures are reshaping partnership agreements within firms.

Special | Governance Series: The Rise of Non-CPA Leaders in Public Accounting

In this special, hosts Sarah Dobek, Founder and President of Inovautus Consulting, and Gary Thomson, CPA, Founder and Principal of Thomson Consulting, are joined by Eric Majchrzak, CEO/Principal for BeachFleischman, to dive into a pivotal shift in the accounting profession—the rise of non-CPA professionals stepping into leadership roles in public accounting firms.

Special | Governance Series: Implementing Operating Models in Your Firm

In this first special episode, hosts, Sarah Dobek, Founder and President of Inovautus Consulting, and Gary Thomson, CPA, Founder and Principal of Thomson Consulting, are joined by Chris Sullivan, CPA, Managing Partner of VSH CPAs, and Amber Goering, CPA, Owner of Goering & Granatino (GG Advisors) to discuss the implementation of the Entrepreneurial Operating System (EOS) in their respective firms.

Episode 10 | Leading with Authenticity and Vulnerability

Randy Crabtree shares how authenticity & vulnerability build strong leadership, tackling burnout & fostering a people-first culture in firms.

Episode 9 | Transforming Business Growth in Public Accounting

What defines a thriving business development culture in public accounting? Josh Axelrod, Chief Operating Officer of Aldrich CPAs + Advisors, shares the elements of a successful business development environment.

Episode 8 | Governance unlocked: Discoveries with Gary Thomson and Sarah Dobek

Gary Thomson, of Thomson Consulting, and Sarah Dobek, of Inovautus Consulting, explore how strong governance can drive successful business model transformation.

Episode 7 | The Power of Private Equity

Tim Brackney, CEO of Springline Advisory, and Josh Beck, Managing Partner at MarksNelson Advisory LLC, share insights on private equity in public accounting.

Episode 6 | Starting Your Own Firm and Growing the Right Client Base

Starting your own firm is a big step, but it doesn’t have to be overwhelming. In this episode, learn how to choose the right clients, set the right pace and grow a practice that fits your vision.

2024

Episode 5 | The Power of ESOPs in Reshaping Your Firm's Future

In this episode with Dan O’Hare, CPA, CGMA, Principal at Glenn Burdette, we explore why CPA firms might choose to implement an Employee Stock Ownership Plan (ESOP).

Episode 4 | ESOP Insights: Unlocking the Future of Firm Ownership

Are you curious about how to empower your employees and fuel your firm’s growth? Listen as we explore employee stock ownership plans (ESOPs) with Mike Bannon, Vice President at CSG Partners.

Episode 3 | Getting Ready for 'Busy Season'

In this episode, the AICPA’s PCPS team introduces a special compilation of conversations on the evolution of accounting firms and the modernization of accounting practices through the "Transforming Your Business Model" initiative.

Episode 2 | Adapting to Change: Innovative Strategies in Accounting

How are forward-thinking firms adapting to the profession’s changing landscape? In this episode, we're joined by Abbey Bemis and Mike Miller from Payne Nickles & Company to hear their transformative insights.

Episode 1 | Corporate Governance Model Transformation

Jeff Wald, CEO of Pinion, shares his insights and expertise on the importance of corporate governance. He uncovers strategies for managing major firm transformations, securing stakeholder buy-in and crafting transparent strategic plans.

Explore more Transforming Your Business Model resources

Explore more Transforming Your Business Model resources

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